From the point of view of Gastronomy Chefs, Food and Wine is a disaster in Vietnam... French, Italian or Japanese Gastronomy Chefs who visit Vietnam for the first time are shocked! Vietnamese still confuse wines pairing with food with the others wines. It is a cultural problem, but over time, as has been the case in other countries, they will understand that these wines without acidity, strong in alcohol, too aromatic, do not pairing at all with a meal and with their subtle cooking.
Advertising, marketing services, commercial strategies of large wines French companies, the globalization culinary mediocrity have imposed this poor situation; it is time to denounce it...